Myself as a brand is influenced by avant-garde movements – Deconstructivism, Dadaism, Constructivism, and Expressionism, because I would consider myself very diverse in my work, ranging from performance art to illustrating, photography, sculpture, painting, and collage. A powerful topic in my identity as a brand is standing against classism, materialistic and nationalistic attitudes.
I revel in corporation chance into the creation of art and anything that challenges the norms of traditional art. Through this, I have become an, Other, in society and I revel in this because I challenge artistic norms and society. I believed that the idea behind the art is more important than the physical results of the artwork itself.
A major focus in my work is not on crafting aesthetically pleasing objects but on making works that disarrange bourgeois sensibilities and that generated difficult questions about society, the role of myself as the artist, purpose of art and psychoanalysis.
“Dadaism had only one rule: Never follow any known rules.”
I want to provoke an emotional reaction from the viewer though my work. I want to make people feel something much deeper and confrontable rather than just a traditional outward aesthetics evaluation when looking at my work.
A main objective for me as a brand in my work, is to make people feel again through psychoanalysis. I do not want to go into a corporate and marketing field, my main objective in my work is to become a name on my own and to not conform to a corporate world.
“For us, art is not an end in itself, but it is an opportunity for the true perception and criticism of the times we live in,”
wrote Dada poet Hugo Ball. The key message of my brand is to constantly evolve, learn and grow as much in life as possible and not become slaves to a materialistic world and always to question the status-quo.
The target audience is millennials, young artist such as musicians and any bold connoisseur of art. The main targets are clients that shares the passion of a young artist’s clear vision that is honest and bold. For a brand that is curious and fun that has a structured approach to understand the clients’ brand. The primary target is
millennial’s that is mainly involved with music festivals, to design, represent and to communicate visually the festivals brand. Secondary it’s the musicians brand itself to broadcast and understand the musicians look, feel and to visualize the brands sound. And over all to collaborate with design studios and illustrators to share
creativity, gain experiences and to observe.
To share my understanding of the true nature of someone, something, music, cinematography and that split second of a beautiful moment or feeling. To draw attention and create visually that what makes you feel alive, alert, eager and to create an illusion with the intent of what I understand in this moment in time to be visual communication, through using loud colours such as red and black, bold typography and large imagery instead of using bulk of text.
The key message behind this brand is to converse words, feelings, curiosity, reserved feelings and hesitant thoughts to a visual representation of noisy, strong, demanding alter ego of a young individual who wants to express emotions and has something to say and share with society who relates to alternative possibilities.
As the world becomes more digital, and the interaction surfaces for brands becomes smaller, bold ideas and dynamic design become more necessary than ever. Final products are crafted with the use of several different mediums, namely; illustration, photo-manipulation, animation and branding. Collaborating with freelancing artists and creative studios to gain experience and knowledge about the digital and creative world. Also, ensuring to keep updated with the latest design software and to be aware of the latest and evolving design trends, to understand and constantly learn about the world of designers and creatives, as a creative. The ultimate outcome of this brand and its creative solution with the mentioned above, it to be acquainted, sensitive and knowledgeable about peoples alter egos and to use this as a platform to communicate visually.
The concept is my alter ego, the personality that I wish to portray in everyday life. And through design giving life to my alter ego and portraying what I feel and experience visually in this brand. And to create the possibility for
prospective clients to give life to their alter ego through my work.